Winning Bumperstickers

Some graphic designers rate the bumperstickers of the candidates:

Whether it is Best Buy's big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception.

Huckabee's handily gets their worst review:

Huckabee has the most inexplicable selection of typography and graphics, from the six floating stars to the white stripe seemingly stolen from the Coca-Cola logo. The overall effect is clutter. The main typeface, used to set the candidate's name, is very tightly spaced, or tightly tracked, as typographers like to say. Some letters, like kab, are actually touching each other. Then "Mike" is tucked in between the H and k as if "we almost forgot to tell you his first name." Setting FAITH. FAMILY. FREEDOM. in such a thin weak sans serif feels as if it was added as a committee compromise or an afterthought. The type is too light, too small, and does not have a real voice.

The one thing about Huckabee's logo that repells me is the yellow/orange. It always reminds me of another ubiquitous brand of the rural South --- those freaking dusty chickenfeed trucks lumbering down some tar-gravel pigtrail of a road. Coincidence?

And based on the merits of their font designs, one of these guys will be your next President:

or

Lucky you!

Oh and Paulbots? Sorry, blimps don't count.

h/t The Corner

Comments

[S. Weasel]

Read it this morning. It made me think: of all the different sorts of graphic artists I've worked with over the years, font geeks are the worst. Seriously, there are people who think this shit is high science and fine art all rolled into one. There are people who got famous for designing a font.

Did you notice the one bumpersticker there wasn't a picture of? Romney. They discussed it, but they didn't show it.

Lot of mixed feelings in Massachusetts.

[Enas Yorl]

Heh, sometimes font artists get more than just fame.

[Cuffy Meigs]

This post had "Lileks" written all over it. In Helvetica New Roman Wingding.